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Senior Social Media Manager

Remote
  • Remote, Berlin, Germany
Social Media

Job description

We are seeking a Senior Social Media Manager with deep experience in crypto (DeFi, Infra) and internet culture. This role will be a core part of our social media team. This team player will be responsible for developing, executing, and overseeing social media content strategies, content calendars, and staying on top of social innovations. The right candidate is a crypto native, one who lives and breathes crypto culture across X, actively engages in the ecosystem, and is user of dapps and protocols themselves. 

TLDR About Hype

  • Hype is the leading agency in web3, founded in 2017

  • Work with top projects across the space

  • Fully-remote, flexible hours, team of 90+ people

  • 20 days paid vacation

  • Competitive salary and future bonus opportunities

Who we’ve worked with:



Responsibilities 

  • Gain a deep understanding of client’s growth stages, goals, and transform their needs to a social strategy across channels like Twitter/X, Web3 Social (Farcaster, Lens, etc) 

  • Manage social media channels, including content creation, scheduling, and community engagement - with both a mixture of evergreen and reactive content 

  • Work closely with the client and the creative department to determine what creative support (static, video, GIF) is needed to achieve goals

  • Social listening: Be our clients' eyes and ears on social media, spotting emerging themes and narratives 

  • Monitor social media performance metrics and provide insights for optimization and improvement. Report and evaluate metrics such as follower growth, impressions/reach, engagement rate and use data to inform new strategies

  • Stay up-to-date on trends in the crypto market, onchain social, and wider economic space. Continually be on the look-out for new social media campaign ideas, strategies and tactics that could help take results to the next level. 


Job requirements


  • Actively managed social media for 1+ years either in a crypto project or web3 agency 
  • Strong understanding and love of crypto culture, ideally you’re a "degen" who is in pulse with what's happening in the market and latest campaigns  
  • Be a versatile marketer, adept at wearing multiple hats and thriving in a dynamic environment
  • Deep immersion and understanding across DeFi and blockchain infra, ecosystem trends
  • Strong understanding of web3 growth tactics such as community campaigns, airdrops, and web3 meme culture
  • Excellent writing and communication skills in English
  • Great interpersonal, and organizational skills
  • Proactive marketer willing to start and test new tactics


Nice to Have:

  • Agency/consulting background
  • Connected to other crypto networks, KOLs and communities
  • Experience being in DAOs and with governance proposals.
  • Experience with managing questing, whitelisting, airdrop campaigns
  • Written proficiency in other languages
  • Deep experience with social scheduling and social analytics tools 
  • Proficiency in analyzing data, including Google Analytics, Web3 growth tools, and other key social media analytics tools.


Application process:

  • Please submit your CV in the next steps
  • Complete the next prompts - 3 paragraphs about: Why Hype? Your experience, 3 crypto orgs you are excited about in 2024 & why?
  • Applicants will have two interviews, initial and then Exec team.

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