Senior User Acquisition Manager (Gaming)
RemoteGermany, Berlin, BerlinGaming
Hype Partners is the leading community management & marketing agency for Web3 with 120+ employees across 30 countries.
We help leading Web3 organizations supercharge their growth. As blockchain technology continues to change the world, Hype is growing rapidly to help our clients build their communities and is looking for a community manager to help drive innovative digital campaigns.
Hype Partners is primarily a remote organization with team members spread across the globe, however, the core team is primarily based in Europe.
Define the acquisition strategy for a different scope of games (based on client needs it can be for PC/Console/Mobile games)
Set up campaigns and follow up daily (across different channels we use for paid acquisition), optimize the targeting, bids and budgets to maximize ROAS for all clients
Work with in-house market artist and external partners to define all assets needed to maximize campaign efficiency based on data analysis
Maintain contact with and pitch the first party channels with our titles, live ops events and any game DLC/Feature/promotions, aiming to obtain visibility for our games: featuring, ASO, SEO across all partners channels.
Do continuous benchmarking of all our clients’ competitors to stay aware of trends and implement them on our campaigns.
Work directly with the Head of Gaming department with weekly reports on acquisition, with the aim to improve ROAS, increase visibility and adjust budgets based on campaign performance.
Draft reports on all campaigns performance on a weekly basis
Minimum 3 years of experience in this area
Experience working in a UA agency and have relevant knowledge on the newest trends in UA (from classical e-commerce to mobile acquisition and PC games acquisitions)
Experience in building UA paid strategy as well as App Store Optimization
A person has their set contracts at Google Ads, Facebook Ads, TikTok, Snapchat, any other contacts from Inmobi or similar platforms would be a plus.
Experience in setting up campaign by yourself