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Growth Strategist

RemoteBerlin, Berlin, GermanyStrategy

Job description

We are seeking a Growth Strategist with deep experience in the blockchain, cryptocurrency, and Web3 sectors. This role will be a core part of our dynamic marketing team, responsible for developing, executing, and overseeing comprehensive growth strategies for our clients. The ideal candidate is a crypto native - a true "degen" - who lives and breathes this industry, with a proven track record of success in growth roles.

TLDR Terms:

  • Hype is the leading agency in web3, founded in 2017

  • Work with leading web3 projects

  • Fully-remote, flexible hours, team of 80+ people

  • 20 days paid vacation

  • Competitive salary and future bonus opportunities

Who we’ve worked with:


  • Conduct comprehensive audits of client's current strategies, tools, KPI's, team structures, analytics, personas, communities, and past efforts in the blockchain and crypto spaces
  • Work closely with the Account Director and agency team to ensure client's strategic goals are met 
  • Define and clarify the "why," "how," and "what" of our strategies within the context of blockchain, crypto, and Web3
  • Develop funnel designs and workflows based on the established KPIs
  • Conduct competitor analysis to gather insights and refine strategies
  • Develop and execute channel tactics
  • Oversee reporting and ensure all data is accurately represented and communicated
  • Contribute to the development of a strategy framework and process within the crypto space

Success Measures:

  • Full accountability for the development and execution of the strategy.
  • Positive outcomes based on the established strategy.
  • High level of client satisfaction with the strategy and tactics.
  • Positive peer reviews and perception of competence.

Job requirements

  • Proven experience in growth marketing or a similar role within the blockchain, crypto, and Web3 industries.
  • Exceptional understanding of growth strategies and KPIs relevant to these industries.
  • Strong analytical abilities with a knack for identifying trends and insights in the crypto market.
  • Excellent communication and presentation skills.
  • Strong leadership skills with the ability to oversee teams effectively.
  • Deep immersion and understanding in one of the web3 pillars (e.g., DeFi, Gaming, Trading/Alpha, L1s/L2s, Consumer Dapps)
  • Strong understanding of web3 growth tactics such as community campaigns, airdrops, and web3 culture
  • Experience in data analytic tools such as Google Analytics, CRO tools, web3 growth tools

Nice to Have:

  • Agency/consulting background
  • Connected to other crypto networks, KOLs and communities
  • Experience being in DAOs and with governance proposals
  • Experience with managing questing, whitelisting, airdrop campaigns
  • Written proficiency in other languages
  • Experience with business intelligence tooling, python, and other data-rooted growth marketing

Application process:

  • Please send a CV via Recruitee
  • Complete the next prompts - 3 paragraphs about: Why Hype? Your experience, 3 crypto orgs you are excited about in 2024 and why?
  • Applicants will have two interviews, initial and then Exec team.